Download e-book for kindle: Alien Technology: Coping with Modern Mysteries by Ananda Mitra

By Ananda Mitra

ISBN-10: 8132104668

ISBN-13: 9788132104667

This ebook explores the results of technological alienation on members and groups within the glossy time. This publication explores complicated applied sciences, provides methods of making a choice on the degrees of alienation and indicates treatments for overcoming the alienation and changing into larger and empowered clients of expertise. The booklet deals alienation scales in questionnaires on the finish of each bankruptcy facing expertise alienation which might serve very convenient for the readers. Replete with examples and written in lucid language, its funny, tongue-in-cheek sort will have interaction the reader.

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Extra resources for Alien Technology: Coping with Modern Mysteries

Sample text

However, the pace of innovation has constantly accelerated. If one were to trace on a timeline the rate at which new tools have been introduced in society, it would demonstrate that the frequency has gone up with time. For example, the incandescent light bulb was introduced to the public around 1879 and it was nearly three years later, in 1882, that the first desk fan was introduced to make the world a cooler place. Two relatively similar technologies, one to light up our living spaces and the other to cool it, were introduced with a gap of nearly three years.

12 32 Alien Technology As this description shows, there was a significant amount of thought put into the development of the tool for phlebotomy as a therapeutic tool, but the tools became obsolete because the task was not necessary any more. To the user there was little loss and even if users were not fully familiar with the technology, any resulting alienation became irrelevant when blood-letting and its tools became obsolete. In a situation such as this, alienation becomes a moot point since the task and the tools have been removed from the fabric of everyday life.

Before the product was available to the user. Indeed it is important to note that there was an intrinsic recognition of the challenges posed by the first law of technological alienation and that challenge was faced head-on in the advertising campaign. Thus the company was able to partially anticipate the initial 42 Alien Technology level of alienation that users could feel and use the extensive marketing and publicity campaign that resulted in people eventually lining up outside retail stores to get their copy of the new software even though many in the software industry were skeptical of the value of the new product and users also learnt quickly that while the Windows 98 advertising got them enticed, the system did not really get to be completely operational until the release of Windows 98 Second Edition, which came nearly a year after the release of the Windows 98 version.

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Alien Technology: Coping with Modern Mysteries by Ananda Mitra


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